Gaurav Ahluwalia
Marketing Director
Senior leadership team
LinkedIn profile for Gaurav Ahluwalia (opens in a new tab)Gaurav leads marketing across the master brand and every scheme under it, covering brand, demand generation, content and the employee campaigns that decide take-up once a scheme goes live. He joined as Head of Growth and stepped up to Marketing Director.
He has spent his career in automotive and mobility, including growth marketing for UK and Ireland at Voi Technology and marketing management at Ryder.
His focus is making a tax mechanism feel simple: clear language, honest numbers and a route from first click to signed agreement that people can follow.
Written by Gaurav Ahluwalia
5 min read
UK green technology installer capacity and sector growth
Understand how current installer capacity affects project timelines and what payroll teams should expect when supporting green technology adoption.
5 min read
Balancing reward budgets and staff retention
Examine the tension between managing rising employee benefit costs and maintaining competitive talent strategies in the current economic landscape.
6 min read
UK net zero spending and policy targets reviewed
An analysis of the latest UK government net zero spending progress and the policy framework shaping infrastructure investment for finance directors.
5 min read
Heat pump installer training and market capacity
We test common claims regarding the availability and competence of UK heating engineers to install modern home heat pump systems.
5 min read
Salary sacrifice tax and national insurance mechanics
Understand how salary sacrifice affects payroll, tax relief, and new national insurance caps for pension contributions from 2029.
5 min read
Managing your rising household energy bills
Practical steps to understand and manage your energy costs as Ofgem confirms a price cap increase this October.
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